Hero's Roast: Alma Coffee’s Tribute to Veterans

Hero's Roast: Alma Coffee’s Tribute to Veterans

This Veterans Day, Alma Coffee invites you to make a difference with Hero’s Roast, a special blend designed to recognize and support Veterans in our community and beyond. Co-founder, Al Lopez, and General Manager, Max Folger, are both veterans who came together to create Hero’s Roast to support a cause close to their hearts: the Cherokee County Homeless Veterans Program. $2 from every 12oz bag, $5 from every 2lb bag, and $11 from every 5lb bag will be donated directly to this vital nonprofit that provides lifechanging support and resources to homeless veterans in our community. 

Al Lopez - Hero's RoastA Blend with Purpose 

Hero’s Roast isn’t just about giving back; it’s about bringing attention to a more deeply rooted issue. Statistics show that, on average, 22 veterans tragically take their own lives every day on U.S. soil. To bring awareness to this statistic and to put money towards changing this number, Hero’s Roast is only available for 22 days, November 3rd to November 24th. Each sip of this medium-dark roast, with its bold flavors of dark chocolate, cloves, and brown sugar, serves as a reminder of the bravery and sacrifice our veterans embody. 

Max Folger - Hero's Roast

The Power of Community 

At Alma Coffee, we’re known for our sustainable and direct trade approach. We have always focused on creating positive change from our farms in Honduras all the way to our roastery in Georgia. With Hero’s Roast, we are continuing this mission by fostering community support for local veterans.   

Join the Cause 

As Veterans Day approaches, we encourage you to show appreciation for our heroes through switching your coffee to Hero’s Roast this month. By purchasing this blend, you’re not only enjoying high-quality, ethically sourced coffee but also supporting a community of brave individuals who have given so much of themselves for us all. 

 

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6 comments

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