Improving Lives, Sustainable Practices, Extraordinary Coffee

Owners of Alma Coffee. Harry Hutchins, Leticia Hutchins, Al Lopez

Our Story

In 2018, Harry and Leticia Hutchins (H & L) founded Alma Coffee with the idea of making Direct Trade coffee accessible to everyone. Although Alma may be a few years old, our story begins over five generations ago in the remote mountains of Honduras. Leticia was (quite literally) born to be in the coffee industry: she is a 5th generation coffee farmer. Her father and co-founder, Al Lopez, was born and raised in coffee farms in Honduras and would take Leticia to visit the family coffee farms every year in Copan, Honduras! 


H & L met when they were just 16 years old in high school. Having both grown up abroad, loving travel, and wanting to study business, they quickly knew they were soulmates (no pun intended). But, a few years later after landing their dream jobs in Chicago, H&L started to feel as though they weren’t doing their part to make the world a better place. They began to use all their vacation time on visiting Honduras with Leticia’s father, Al, and quickly fell in love with the positive impact they could make on the world via coffee. It didn’t take very long for them to realize their life passion was to continue the family coffee business, and that's when Alma Coffee was born! 

The Alma Familia Timeline


 1960s

Delfina Alvarado (Leticia's Grandmother & 3rd generation coffee farmer) purchased 200 acres of farmland and named it Finca Terrerito, which translates to “little piece of land.”

 2001 

Al Lopez (Leticia's father & 4th generation coffee farmer) purchased Finca T from his mother. A few coffee trees were planted, but the land was primarily used for cattle.

 2008 

Al Lopez retires from his corporate career and fully devotes himself to making Finca T a model farm. Acres of coffee trees were planted, and infrastructure was built for processing clean water, electricity, and housing.

 2018 

Harry and Leticia Hutchins (5th generation coffee farmers) leave their corporate careers to vertically integrate their farms with a USA based roastery. For the first time, the family roasted their own coffee and Alma coffee was born. Leticia was also gifted her own coffee farm, Finca La Unica, making her one of the few women coffee farm owners in the community

 2021

2020 was a trying year for all small businesses, but it was a year for Alma to pivot & push ourselves further than we ever imagined. The hustle continues into 2021 as we expand our national presence while staying true to our community roots. We can’t wait to show you what is to come! 

1960s


Delfina Alvarado (Leticia's Grandmother & 3rd generation coffee farmer) purchased 200 acres of farmland and named it Finca Terrerito, which translates to “little piece of land.”

2001


Al Lopez (Leticia's father & 4th generation coffee farmer) purchased Finca T from his mother. A few coffee trees were planted, but the land was primarily used for cattle.

2008


Al Lopez retires from his corporate career and fully devotes himself to making Finca T a model farm. Acres of coffee trees were planted, and infrastructure was built for processing clean water, electricity, and housing. 

2018


Harry and Leticia Hutchins (5th generation coffee farmers) leave their corporate careers to vertically integrate their farms with a USA based roastery. For the first time, the family roasted their own coffee and Alma coffee was born. Leticia was also gifted her own coffee farm, Finca La Unica, making her one of the few women coffee farm owners in the community

2021


2020 was a trying year for all small businesses, but it was also a year for Alma to pivot & push ourselves further than we ever imagined. The hustle continues into 2021 as we expand our national presence while staying true to our community roots. We can’t wait to show you what is to come! 


Harry hutchins and Leticia Hutchins at their coffee farm in Honduras Finca La Unica | Women owned coffee farm | Alma Coffee

Improving Lives, Sustainable Practices, Extraordinary Coffee

We founded Alma on the same 3 key pillars in which our farms were based on: improving lives, sustainability practices, and extraordinary coffee. Improving Lives is something that the Alma team practices every day in every community we touch. At our farm, we employ and provide suitable living conditions for over 250 coffee pickers during harvest season. At our roastery, each team member is a member of our family, and we hope to be their lifelong career path or a crucial stepping stone to achieving their career goals. We are constantly in search of more Sustainable Practices, which is why we chose the state-of-the-art Loring Smart Roaster, the first in the state of Georgia! Not only is it USA made out of Santa Rosa, California, but it is the most fuel-efficient roaster on the market, producing 80% less emissions as opposed to other conventional roasters. Extraordinary Coffee is the fruit of our labor. With so many options in the specialty coffee industry, we distinguish ourselves by being able to control the quality of our coffee from the time it is planted at our farms until the moment you drink your perfect cup. When you make the choice to drink Alma Coffee, you make the choice to directly support coffee farmers and make a positive impact on the industry we all love. 

Harry Hutchins and Leticia Hutchins at their organic coffee farms in Honduras | Alma Coffee

Who is Alma?

If you’re wondering who Alma is, you aren’t alone. Alma actually translates to ”Soul” in Spanish. We chose this name for a few reasons: Its direct translation to the word “soul” fully encompasses the heart and soul that we put into our coffee — not just from us but also from the generations before us. In addition to being a female noun in Spanish, our name pays homage to women who, despite being greatly underrepresented, play a vital role in the coffee industry. Being proudly women owned ourselves, it is our responsibility to represent their hard work and dedication. 


Our packaging is the perfect visual representation of our story! The three birds represent our three pillars: improving lives, sustainable practices, and extraordinary coffee. The macaw birds are the national bird of Honduras, and they can be found in the Copan region where our family farms are located; The bold and vibrant Alma blue, on the other hand, is influenced directly from the national flag of Honduras. Pick up a bag today to see the beauty of our packaging for yourself. 

More Than Direct Trade

As farm owners, sustainability is everything to us. Our family farms are USDA Certified Organic, certified Shade Grown Bird Friendly, certified Con Manos de Mujeres, and certified Fair Trade TSA. These certifications exhibit our promise of growing coffee sustainably, treating our employees ethically, and caring for our environment responsibly. 

Alma Coffee is also proudly certified service-disabled veteran-owned. We thank Al Lopez for his service in the USA military and buy American made whenever possible. From our Loring Smart Roaster to our Slayer Espresso Machine, we love finding companies that are innovating our industry right here in the USA! 

Alma Coffee | Service Disabled Veteran Owned Small Business and Coffee Roaster
Alma Coffee | Georgia Grown certified coffee roaster

Meet the Familia

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